Brand health tracking is a set of metrics that assess brand’s performance in terms of awareness, usage, positioning, and performance. Brand health tracking (BHT) can help you evaluate aspects of the brand funnel that require improvements, brand positioning as well as strengths and weaknesses. BHT is typically done on a yearly or quarterly basis.
What you get
- Measure how your brand is performing on awareness and usage, brand positioning, and brand performance
- Show what aspects of the brand funnel need bolstering, whether the brand position is correctly aligned with brand objectives
- Strengths and weaknesses lie in order to improve brand investment
How we do it
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