Concept & product testing evaluates a product through consumer feedback. It can be conducted during any stage of development. You can discover what and how to improve your products by evaluating consumers’ responses. Create better decisions before launch by gauging your customers’ acceptance and willingness to buy.

What you get

  1. Generate actionable insights for data-driven decisions in your company/organization
  2. Helps your company/organization gain support for the concept at an early stage
  3. Strategies to optimize shelf space by leveraging data and insights
  4. More focused sales effort on specific groups that typically purchase products from certain shelf positions

Research features

How we do it


  • Sanitary products
  • Food and Beverages
  • Super App