Consumer behavior study strives to understand how individuals make decisions about selecting, utilizing, and disposing of products and services. This research design will uncover consumers’ perceptions of products and alternatives, the factors that drive their purchasing decisions, the processes they go through while shopping and researching, and the impact of their surroundings on their behavior.
What you get
- Help to determine which products are in demand and which are obsolete
- Strategies on how to present your products in a way that generates a maximum impact on consumers
- Recommendations on how to reach, engage and convert potential consumers to purchase your products
Research features
How we do it
Experiences
- Food n Beverages
- Multifinance
- Cinema