The consumer journey is a comprehensive illustration of the customer buying process, including all the steps involved in making a purchase. This is often combined in brand hearth and brand health tracking research. It outlines all customer interactions with your brand, from initial awareness, evaluating options, forming an opinion, making the purchase, to promoting the brand.
What you get
- Insights into the experiences and needs of your target consumer
- Tailored content that meets the consumer’s needs
- Recommendations on strategies to eliminate barriers of conversion
Research features
How we do it
Experiences
- Sanitary products
- Food and Beverages
- Medical supplies
- Medicine
- E-commerce
- Furniture
- Cinema