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BOI Research

Market research Indonesia can rely on

Founded in Jakarta in August 2010 by Ingmar van den Brink and Dian Irawati, BOI Research is an independent, boutique research agency. We combine knowledge of the Indonesian market with research approaches chosen around each client’s questions.

We manage complete studies, from research design to analysis and reporting, or support selected stages of a project.

We move with our slogan,

“Asking the right questions.”

The BOI Research team gathered for a group photo

Impact

Since 2010, we’ve served clients across South East Asia & Europe

Over the past decade and a half, we’ve grown into a trusted partner for some of the world’s most respected brands, conducting consumer surveys, ethnographic studies, and large-scale social impact assessments.

Happy clients
153+
Industries served
20+
Projects completed
1,901
NPS score
50

Clients

  • Burger King
  • Pelopor Pilihan 17
  • IBCWE (Indonesia Business Coalition for Women Empowerment)
  • Sido Muncul
  • Gojek
  • ParagonCorp
  • BDO
  • Service Quality Centre
  • KIT Institute
  • Delta Marktonderzoek
  • Wageningen
  • Popeyes
  • Aquarev
  • ILO
  • Cinepolis
  • Grand Lucky

Who we work with

We work with businesses, research agencies, consultancies, and nonprofit organisations, serving clients in Indonesia, Southeast Asia, and Europe.

Our sector experience includes FMCG, food service, agriculture, aquaculture, and construction materials. Our social and economic research also covers topics such as employment, livelihoods, and women’s representation in corporate leadership.here.

What we help clients understand

We use quantitative and qualitative methods, individually or in combination. These include consumer and B2B surveys, focus group discussions, in-depth and key informant interviews, ethnography, and desk research.

We also conduct agricultural and social research, including baseline and endline studies in dairy, coffee, and cocoa, alongside studies of employment, livelihoods, and women’s representation in corporate leadership.

How we conduct research

We organise online and face-to-face data collection across Indonesia, including respondent recruitment, screening, fieldwork coordination, and quality checks.

Surveyou! (opens in a new tab)by BOI Research brings together an Indonesian online panel and a recruiter network to connect studies with eligible participants. It supports online surveys and recruitment for interviews, group discussions, and product tests.

For research partners, we also provide survey programming, data processing, tabulation, and analysis.

We are member of global and national research organization

  • ESOMAR member
  • PERPI member

Gain reliable, efficient, & accurate insights to optimize your business.

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