
From BOI Lab
Ayam Goreng Index: Purchasing Power Across Indonesia
The Ayam Goreng Index reveals Indonesia’s affordability gap: 19 minutes of minimum-wage work buys fried chicken in Banjarmasin, versus 108 in Kupang.
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Work with a dynamic and communicative team with experience across industries in Indonesia.
We design the most suitable approach, using the methods that fit your objectives.
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From BOI Lab
The Ayam Goreng Index reveals Indonesia’s affordability gap: 19 minutes of minimum-wage work buys fried chicken in Banjarmasin, versus 108 in Kupang.

Social
From Boomers to Gen Z Indonesia, the space for expressing political opinions has changed. Kawula17’s research highlights young people’s priority: jobs.

BOI Labs
This research is conducted in order to understand personal care consumer behaviour in Indonesia, brand choices, trial drivers, and lifestyle values.

Case Studies
BOI Labs Burgers Taste carried out to find out consumer’s favorite food and beverage at fast-food restaurants, and the best price range for 3 types of burgers.
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