From BOI Lab
Ayam Goreng Index: Purchasing Power Across Indonesia
The Ayam Goreng Index reveals Indonesia’s affordability gap: 19 minutes of minimum-wage work buys fried chicken in Banjarmasin, versus 108 in Kupang.
Reliable, efficient, and accurate market research for business insights
We help you find the right research tools, with a boutique approach and a team that knows Indonesia.
- Projects completed
- 1,901
- Since we started in 2010
- Happy clients
- 153
- Companies, agencies and NGOs
- NPS score
- 50
- How likely clients are to recommend us
Some of the organisations we work with
BOI helps you get the answers you need
- Market and Consumer ResearchUnderstand your market, consumers and category dynamics to support smarter business decisions.Learn more
- Social and Economic Impact ResearchGenerate evidence for a more inclusive and sustainable future.Learn more
- Data Analysis and Research SupportTurn data into meaningful insights with our analysis and research support services.Learn more
Research services
From questions to clear insights
WHY BOI?
Experienced Team
Work with a dynamic and communicative team with experience across industries in Indonesia.
Right tools for your needs
We design the most suitable approach, using the methods that fit your objectives.
Insights you can act on
We turn research findings into clear recommendations to support better business decisions.
What our clients say
Insights
Explore our latest studies, case samples, and industry insights from BOI Research.
BOI Labs
Consumer behaviours on personal hygiene purchase
This research is conducted in order to understand personal care consumer behaviour in Indonesia, brand choices, trial drivers, and lifestyle values.
8 min read
Case Studies
Burger Taste: Find out consumer’s favorite food and beverage at a fast-food restaurants
BOI Labs Burgers Taste carried out to find out consumer’s favorite food and beverage at fast-food restaurants, and the best price range for 3 types of burgers.
7 min read
Industry
Consumer behaviours on online hotel booking
This study aims to investigate the factors influencing consumer behavior in online hotel booking and their preferences.
5 min read
Have a similar research question?
Talk to one of our researchers about the most suitable approach.