Market Sizing

Estimate how big the opportunity is, and where it sits.

Market sizing estimates the volume and value of a market or segment, combining existing data with clear assumptions and, where needed, primary research.

Turn questions into clearer decisions

From business cases to market-entry and expansion plans, market sizing gives you a reasoned estimate of demand to plan against.

Top-down & bottom-up
Approaches cross-checked against each other
Clear assumptions
Documented, so estimates can be updated
Segment-level view
By region, channel, or customer group

BOI Research team members reviewing a study together on a laptop

Through our Market sizing service we estimate the volume and value of demand for a product, category, or segment. It supports investment decisions, market-entry planning, target setting, and prioritisation between opportunities.

We combine available data with custom primary research where needed, documenting assumptions so you can understand and assess the estimates.

Market opportunities can be assessed at three levels:

1. TAM (Total Addressable Market): Total demand for your product or service.

2. SAM (Serviceable Available Market): The part your offering, geographic coverage, and sales channels can serve.

3. SOM (Serviceable Obtainable Market): The part you can realistically win within a defined period, considering competition, capacity, and distribution.

For example, a frozen-seafood brand planning to sell through supermarkets in Jabodetabek could assess total frozen-seafood sales in Indonesia (TAM), sales through supermarkets in Jabodetabek (SAM), and the sales it could realistically capture through those stores within three years (SOM).

BOI Research has conducted market sizin across sectors including medical equipment, packaged foods, and seafood.

How BOI can help you