CLT
Central Location Tests: Put your product in front of consumers under controlled conditions.
In a Central Location Test, recruited respondents come to a venue to try, taste, or evaluate products, packaging, or communication, and give structured feedback on the spot.
Ubah pertanyaan menjadi keputusan yang lebih jelas
From sensory evaluation to pack and concept tests, a CLT gives you comparable, quantitative feedback collected under the same conditions for every respondent.
Controlled conditions
Same preparation, order, and setting for everyone
Blind or branded
Test against competitors or earlier versions
Immediate feedback
Reactions captured right after exposure
Tentang CLT
Central Location Tests (CLT) bring target consumers to one venue, where they evaluate products or materials in a standardised way. They are well suited to taste and sensory tests, product comparisons, packaging evaluation, and advertising or concept screening.
Because preparation, serving, and questioning follow one protocol, differences in the results can be attributed to the products themselves rather than to how they were tested.
Bagaimana BOI dapat membantu Anda
Dukungan menyeluruh, dari desain hingga keputusan.
Kami menyediakan layanan riset survei yang komprehensif, memadukan keahlian teknis dengan pengalaman praktis. Tim kami dapat membantu Anda dalam:
- Test design & rotation plan
- Questionnaire development
- Respondent screening & recruitment
- Venue & product logistics
- Fieldwork supervision
- Data processing & quality control
- Analysis & reporting
- Recommendations for action
Siap memulai riset Anda?
Hubungi kami atau ajukan RFP, dan tim kami akan segera menghubungi Anda.
Atau bicara dengan Direktur kami
Kami siap memahami tujuan Anda dan menjajaki bagaimana layanan riset kami dapat mendukung keputusan Anda.
