iHUT
In-Home Usage Tests: see how your product performs in real, everyday use.
In an in-Home Usage Test, respondents receive a product, use it at home over an agreed period, and report on their experience through structured questionnaires.
Ubah pertanyaan menjadi keputusan yang lebih jelas
From new formulations to pack changes, an iHUT shows how a product performs in the routines, households, and conditions it is actually made for.
Real-life usage
Tested at home, in the respondent’s own routine
Experience over time
First impressions and repeated use
Blind or branded
On its own or against a benchmark product
Tentang iHUT
In-Home Usage Tests (iHUT) place products with target consumers to be used at home, the way they normally would. They are well suited to products whose performance only shows after repeated use, such as personal care, home care, and food and beverage products.
Feedback is collected at agreed moments during and after the usage period, so you can see how perception, satisfaction, and intention to buy develop with experience.
Bagaimana BOI dapat membantu Anda
Dukungan menyeluruh, dari desain hingga keputusan.
Kami menyediakan layanan riset survei yang komprehensif, memadukan keahlian teknis dengan pengalaman praktis. Tim kami dapat membantu Anda dalam:
- Test design & usage protocol
- Questionnaire development
- Respondent screening & recruitment
- Product placement & logistics
- Follow-up & compliance checks
- Data processing & quality control
- Analysis & reporting
- Recommendations for action
Siap memulai riset Anda?
Hubungi kami atau ajukan RFP, dan tim kami akan segera menghubungi Anda.
Atau bicara dengan Direktur kami
Kami siap memahami tujuan Anda dan menjajaki bagaimana layanan riset kami dapat mendukung keputusan Anda.
