Focus Group Discussions (FGDs)”
Focus Group Discussions (FGDs) in Indonesia: hear how your audience thinks, talks, and decides.
In a Focus Group Discussion, a trained moderator guides a small group of recruited participants through a structured conversation about your category, brand, product, or idea.
Ubah pertanyaan menjadi keputusan yang lebih jelas
From exploring needs to refining concepts and communication, focus groups reveal the reasons, language, and emotions behind what people do.
Depth & nuance
The “why” behind attitudes and behaviour
Group dynamics
Participants build on each other’s views
Offline or online
In a facility or through video sessions
Tentang Focus Group Discussions (FGDs)”
Focus Group Discussions (FGDs) bring together a small group of people from your target audience for a moderated discussion. They are well suited to exploring needs and motivations, generating ideas, and getting reactions to concepts, packaging, and communication.
The interaction between participants brings out agreement, disagreement, and the words people naturally use, which is difficult to capture in a questionnaire.
Bagaimana BOI dapat membantu Anda
Dukungan menyeluruh, dari desain hingga keputusan.
Kami menyediakan layanan riset kualitatif yang komprehensif, memadukan keahlian teknis dengan pengalaman praktis. Tim kami dapat membantu Anda dalam:
- Research design
- Discussion guide development
- Participant screening & recruitment
- Venue or online session set-up
- Moderation
- Transcription & translation
- Analysis & reporting
- Recommendations for action
Siap memulai riset Anda?
Hubungi kami atau ajukan RFP, dan tim kami akan segera menghubungi Anda.
Atau bicara dengan Direktur kami
Kami siap memahami tujuan Anda dan menjajaki bagaimana layanan riset kami dapat mendukung keputusan Anda.
