Competitor Analysis
Know who you are up against, and where you can stand out.
Competitor analysis maps the players in your market, covering their offers, pricing, positioning, and activities, to show where you stand and where the opportunities are.
Ubah pertanyaan menjadi keputusan yang lebih jelas
From market entry to repositioning, competitor analysis gives you a structured view of the landscape to inform strategy and day-to-day decisions.
Structured comparison
Offer, price, channels, and communication
Several perspectives
Desk research and, where needed, fieldwork
Actionable gaps
Strengths, weaknesses, and white space
Tentang Competitor Analysis
Competitor analysis examines the companies and brands you compete with. It is used to benchmark products and pricing, understand positioning and communication, and identify threats and openings in the market.
Depending on the question, it combines published information with primary research, such as store checks or customer interviews, to give a balanced and current picture.
Bagaimana BOI dapat membantu Anda
Dukungan menyeluruh, dari desain hingga keputusan.
Kami menyediakan layanan riset sekunder dan data yang komprehensif, memadukan keahlian teknis dengan pengalaman praktis. Tim kami dapat membantu Anda dalam:
- Competitor set definition
- Data collection & review
- Product & price benchmarking
- Positioning & communication review
- Store checks where relevant
- Strengths & weaknesses assessment
- Analysis & reporting
- Recommendations for action
Siap memulai riset Anda?
Hubungi kami atau ajukan RFP, dan tim kami akan segera menghubungi Anda.
Atau bicara dengan Direktur kami
Kami siap memahami tujuan Anda dan menjajaki bagaimana layanan riset kami dapat mendukung keputusan Anda.
